Don’t cry for the Zune just yet
Microsoft’s newest MP3 player, which launched just over two weeks ago, took second place in the portable digital player market in its first four days of sales, according to numbers generated by the market research firm NPD Group.
Microsoft’s new Zune MP3 player did not fare as poorly as some predicted during its first week of sales.
“Considering it is a new brand, it’s a very good first-week showing,” said Ross Rubin, director of industry for NPD Group.
Microsoft’s (up $0.15 to $29.54, Charts) Zune took 9 percent of digital player sales, according to NPD, edging out Sandisk (down $0.85 to $43.92, Charts), but behind Apple (down $1.09 to $90.72, Charts), whose iPod models have long dominated the MP3 player market.
Another research agency, Current Analysis, reported a somewhat similar sales reading during the same week. For the same week ending November 18, 2006, the Zune took 7 percent of the MP3 player market, falling behind both Apple and Sandisk.
FULL ARTICLE
http://money.cnn.com/2006/11/29/technology/personaltech/zune/index.htm?source=yahoo_quote
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